Dreaming for More at Dairy Queen

Food & Drink / Stories / July 10, 2017

Enjoy extra fun facts about Dairy Queen and its locally owned and operated Jefferson City restaurant in this special online article.

Also check out additional photos from HER Magazine staff’s visit to Dairy Queen for the July/August  2017 article, “We All Scream for Ice Cream.”

Dairy Queen Fun Facts

• The first Dairy Queen store opened in 1940 in Joilet, Illinois.

• Bauman is quite familiar with Dairy Queen restaurants, with his parents still owning and operating a franchise in his hometown, Vandalia, Missouri, and another in Bowling Green, Missouri.

• Bauman’s son, Austin, is the manager at his store, and his daughter, Stephanie, manages a DQ in Kansas City while she attends college.

• Bauman’s favorite DQ desserts include a traditional treat and a secret blizzard. “For me, it’s hard to beat a regular white vanilla soft serve cone. But if it’s not a cone, I love the Reese’s Peanut Butter Pie blizzard. It is one of those secret ones. … But it’s pretty hard to beat that one or anything with Reese’s Peanut Butter Cups.”

• The May Blizzard of the Month, Guardians Awesome Mix, which paired in promotion during the “Guardians of the Galaxy, Vol. 2” movie release, was a huge hit for Dairy Queen, according to Bauman. “It had mini brookies (brownies and cookies baked together), caramel and chocolate chunks blended with our creamy vanilla soft serve,” he said, noting it’s was available for a couple months. “(Dairy Queen) forecasts it way in advance and plans it out, creates a new flavor and predicts how it will sell. … If they test well and get approved, then we roll them out to customers. Sometimes it is a home run or it’s OK. In this case, it has been flying right out of here; it’s been phenomenal.”

• According to Bauman, next up on the Blizzard of the Month creation list is the Triple Chocolate Truffle in August and Best Chocolate Cake in September. A new DQ bake, the molten lava cake, will also debut this summer.

• For more than 15 years, Dairy Queen restaurants across the country actively support the Children’s Miracle Network. Locally, donation promotions year-round lead up to the annual Miracle Treat Day (held July 27), where Bauman will contribute $2 for every blizzard they sell (along with all other funds throughout the year) to the University of Missouri Children’s Hospital in Columbia. Last year, the Jeff City DQ donated $2,330 to the University of Missouri Children’s Hospital. “We have great customers, great fans here in Jefferson City, and a great loyal following,” Bauman said. “We keep growing every year, getting busier and busier.”

Dairy Queen is located at 2114 Missouri Blvd. For more information, call 573-634-2240 or visit DairyQueen.com.

HERFOODJA17 DQMakingConeCloseup SP
(Photo by Samantha Pogue) A Dairy Queen of Jefferson City employee makes a traditional vanilla soft serve cone for a customer.
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Madeleine Leroux

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